At Network 10, we have a bold new brand, not just for 10 but for all our brands including our multi-channels 10 Peach and 10 Boss. We have a new streaming service, 10 All Access, backed by our parent, CBS from the US. We have a new podcast business, 10 Speaks. And we have a big, bright line-up of content for 2019 – all of 2019!
Make that lots of content. Thirteen new homegrown shows. Countless new shows from overseas. Three of the biggest sporting events in Australia, including the return of the Melbourne Cup to 10. And more established favourites than you can shake a remote control at, across all the platforms people are using. Cooking, dancing, dating, surviving, renovating, laughing, crying, learning, racing – Network 10 will deliver first-run, locally-produced content from mid-January next year right through to Christmas.
Network 10 Chief Content Officer, Beverley McGarvey, said: “We are ready to deliver a slate of new and returning hit shows that build on the success we’ve had this year and get to consumers wherever they are, whenever they want to watch.
“This year we successfully launched a number of new brands with excellent growth potential, including Bachelor In Paradise and Ambulance Australia, and we saw great growth with shows like Have You Been Paying Attention?, The Bachelor Australia and Australian Survivor.
“We’ve had record-breaking catch-up numbers on 10 Play, with all of our major shows recording their highest video views ever. We also launched 10 Daily to a brilliant start. It is growing every month, with over 1.04 million visits in September alone,” she said.
“Next year we will strengthen our position as leaders in escapist entertainment AND we’ll have differentiated flagship content targeting people under 50s, 50 weeks a year, starting right now.
“We will also have more brilliant catch-up and bespoke long-form content for 10 Play and will continue to grow 10 Daily with a range of brilliant pieces and video content from our marquee talent and the brilliant 10 Daily team,” she said. “And we’re getting into the fast-growing and commercially-maturing podcast business with 10 Speaks, which will include great 10 content plus bespoke, original content. More detail about 10 Speaks will surface next year.”
The new Network 10 year kicks off in mid-January with a supercharged season of I’m A Celebrity…Get Me Out Of Here!, as Julia Morris and Chris Brown step back into the jungle to taunt and terrify a whole new collection of celebrities.
Supercharged? Indeed. Next year will bring a new Saturday night I’m A Celebrity show, live streaming on 10 All Access, more bespoke content for 10 Play, a massive marketing blitz – and much more.
There will be no rest for Chris and Julia: as soon as the King or Queen Of The Jungle is crowned, the good doctor and his muse will be whisked home to present Chris &Julia’s Sunday Night Takeaway on, yes, Sunday nights.
Based on the smash hit UK format, Chris & Julia’s Sunday Night Takeaway has it all: entertainment, heart, surprises, celebrities, mountains of prizes. It’s “family entertainment” that will actually grab the whole family and keep them glued to their couches.
The top of the year will also see Dancing With The Stars twirl its way onto 10. Fronted by Amanda Keller and Grant Denyer, our version of this global TV powerhouse will mix celebrities, sequins and stardust to create a show that will be fresh and engaging, while staying true to everything people love about Dancing With The Stars.
Also waiting in the wings for the start of 2019 is Changing Rooms, hosted by Natalie Bassingthwaighte. The show that started the television renovation revolution and got Australians hooked on room makeovers and reveals is getting the 10 makeover, with more room reveals, big characters and a lot of inspiration.
It’s no secret that we love bachelors and bachelorettes at 10. We’re also quite fond of tropical islands. Those two loves will be brought together for the second season of Bachelor In Paradise. It was one of the noisiest and most successful new TV shows of 2018 and the next instalment will deliver more drama, more romance, more tropical locations – more of everything really.
The first part of next year will also bring a strong line-up of proven local hits, including new seasons of Gogglebox (which will have two runs in 2019), Dave Hughes’ Hughesy, We Have A Problem and Rove McManus’ Show Me The Movie!.
Amanda, Chris, Barry Du Bois and Miguel Maestre will be back on the couch in April for another season of The Living Room, the heroes of Bondi Beach are back for more Bondi Rescue and we will have a second season of our heart-racing new hit Ambulance Australia.
After a decade on air, The Project continues to break news, make news and entertain and inform Australians in its own unique way – six nights a week. This year we are rolling out the biggest marketing campaign we have ever put behind a single program to spread the word about The Project and grow its audience.
As part of our new look, TEN Eyewitness News First At Five is being reborn as 10 News First, embracing the proud heritage of First at Five, while promising to deliver news and information first, when and where people want it. Studio 10 also has a new look and will continue to brighten mornings every weekday.
When winter starts to roll in, it’s time for MasterChef Australia. The show that made “plating up” part of the vernacular returns for its 11th season and it’s going to be delicious.
Gary Mehigan, George Calombaris and Matt Preston will be back at the helm, joined by three new mentors (and MasterChef Australia alumni): Poh Ling Yeow, Billie McKay and Matt Sinclair. And the kitchen will be crammed with a dazzling array of international and local cooking stars, including the incomparable Nigella Lawson.
Soon after MasterChef Australia bubbles back on to our screens, we say hello to the new seasons of Have You Been Paying Attention? and Todd Sampson’s BodyHack.
Around the same time, four of the shows we tested during Pilot Week this year will resurface as full series: Kinne Tonight, Taboo, Trial By Kyle and Bring Back Saturday Night with Rove McManus.
Our line-up for the second half of 2019 includes the return of Australian Survivor Champions Vs Contenders and The Bachelor Australia, both of which delivered their biggest numbers ever across all screens this year.
Right now, our line-up on 10 includes The Bachelorette Australia, Playing For Keeps, Game Of Games with Grant Denyer and Julia Morris’ Blind Date. Very soon we are going to add Pete Helliar and Lisa McCune’s warm and funny How To Stay Married and the compelling doco series The Secret Life Of 4 Year Olds.
Drama is part of our DNA at 10. Next year we will add three new local dramas: Five Bedrooms, the story of five very different people who meet on the singles’ table at a wedding and decide to buy a house together; My Life Is Murder with the iconic Lucy Lawless as Alexa Crowe, a brilliant, insightful, and completely-without-filter and The Secrets She Keeps, a dark tale of two women from very different walks of life who have one thing in common – explosive secrets that could destroy their lives.
And we are not forgetting comedy. Step up Mr Black, a comedy series written by Adam Zwar and starring Stephen Curry and Nadine Garner.
Next year sees the return of overseas favourites including NCIS, Bull, The Graham Norton Show and Jamie Oliver’s new series. They will be joined by two of the most talked about shows of the new TV season in the US, Murphy Brown with Candice Bergen and The Conners without Roseanne Barr.
Also coming to 10 from across the seas is The Gilded Age, the hotly-anticipated new show from Downton Abbey creator Julian Fellowes. Set in the boom years of 1880s New York City, The Gilded Age promises all the heart, style and drama that made Downton Abbey a global smash.
Sport is a big part of our line-up for 2019, with three of the biggest sporting events on 10: the Melbourne Cup Carnival, Supercheap Auto Bathurst 1000 and the Formula 1 2019 Australian Grand Prix.
Our landmark agreement with the Victoria Racing Club will change forever how the Melbourne Cup Carnival is seen by Australians. All the thrills and excitement of the Melbourne Cup Carnival story will live on Network 10 across the entire year and will be showcased in new ways across various platforms, including those of 10’s parent company CBS.
The agreement comprises a suite of Melbourne Cup Carnival media rights, including free to air TV, internet, social media, mobile, OTT (Over-The-Top) and HbbTV (Hybrid Broadcast Broadband TV). The thrills and excitement of the Carnival will live on Network 10 across the entire year and will be showcased in new ways across our various platforms, including CBS platforms.
And let’s not forget the other great sport on Network 10 in 2019, including Rugby, A-League and the MotoGP World Championship.
Tonight Ten has begun a brand new era with changes having already begun on screen
Ten has given themselves a zhoosh, a spruce-up, a good old-fashioned make-over and their feeling fresher, bolder and brighter than ever.
Amanda Keller saying about the new look…
“I knew 10 had something done,” Amanda said. “Was it a facelift? A bulldog clip at the back of the neck? New Spanx? It certainly didn’t look like this yesterday. It just looks fresher. And as for that new colour, I’ll have what 10’s having.”
The best news? It’s not just 10 that’s getting an upgrade, but the whole family. Say hello to 10 Peach (formerly ELEVEN), our “cheeky” little sibling with effervescence in spades, and 10 Boss (formerly ONE), the channel with attitude. We also have 10 Daily, 10 Play and – very soon – 10 All Access.
Network 10 CEO Paul Anderson said: “We have changed things up and not only do we have sparkling new looks and brands for 10, 10 Boss, and 10 Peach in 2019, with the imminent launch of 10 All Access and other big initiatives the time is right to connect the whole family of Network 10 platforms and channels. “We are the adventurous alternative, the network that has always taken risks and
tried new things – always with a sense of fun and with content that really engages with our under-50s audience.
“Our aim here is simple: make our brands more distinctive, give them stronger cutthrough in a hyper-competitive media sector, ensure greater consistency across our family of brands, strengthen our already deep engagement with audiences, and underline our entertainment credentials. If you cut out the jargon, what this means is that TV’s wild child has its voice back,” he said.
As part of the new look across the network, 10 Boss will target audiences over 40 with programming driven by bold, self-confident characters, while 10 Peach will chase 16-to-39-year-olds looking for feel-good, escapist entertainment.
The new look and branding for 10, 10 Peach, 10 Boss and the rest of the family were driven by Network 10’s in-house design team and the design and marketing gurus at Principals. Principals’ Executive Creative Director, Simon Wright, said: “So much of this brand refresh project was about helping 10 find its mojo again.
“We worked closely with the brilliant in-house team to celebrate escapist entertainment. Across design, naming and writing, we’ve created a stronger, more unified brand expression to get 10 back to what it’s always done best – being as fun as the programs it shows.”
Taboo, Kinne Tonight, Trial By Kyle and Bring Back Saturday Night– will make their way to your living room, laptop, mobile device or whatever it is you use to get your Network 10 fix in 2019.
How did 10 decide which four of the eight unique, thoroughly entertaining and occasionally head-scratching programs made the cut? Well, it’s all thanks to you! They asked you, our incredibly helpful audience, to jump on 10 Play and 10 social media to give us your honest opinion. Your reactions, social buzz and, of course, the TV ratings were all taken into consideration – and we couldn’t be more pleased with the results.
Network 10 Chief Content Officer, Beverley McGarvey, said: “We had a great time bringing new programming ideas to our audiences and were very happy with the overall response through live audience numbers, 10 Play and social media.
“We listened to feedback and combined this with range of other measures from timeslot to demographic performance before deciding which programs we would commission to a full series.
“Taboo, Kinne Tonight, Trial By Kyle and Bring Back Saturday Night will air on 10 in 2019 as full series, representing a serious investment in unique and local production. These shows complement our fantastic slate of programming for 2019 and cements 10’s role as the innovator, and sometimes wild child, of Australian commercial TV.”
Taboo is a record-breaker in its home country of Belgium and although this one has a simple premise, it hits home harder than you might expect. Each week, a different comedian spends five days and nights with members of a disadvantaged group in society and uses the experience to perform a stand-up routine about them. Did we mention the subjects are sitting in the front row? This outstanding show is produced by Lune Media.
Modern life can be a real buzz kill, so why don’t we ditch it for a while and laugh along with Troy Kinne’s fast-paced Kinne Tonight produced by Big Yellow Taxi Productions.
The things in life that have contributed to a tiring week become laughing fodder for our viewers in this fresh comedy that leaves no one safe, including – perhaps most importantly – the viewers themselves.
Trial By Kyle.
Ever wondered what Judge Judy would be like if she was a controversial male shock jock who lives in Australia? Neither have we. Fortunately, Screentime Australia produced Trial By Kyle anyway and we’re very glad we found out.
The toughest cases, biggest celebrities and genuine disputes can only be settled by one man, Kyle Sandilands. When you add The Bachelor Australia star and criminal lawyer Anna Heinrich into the equation, ready and willing to forensically analyse whatever evidence may come her way, the case is closed on this sure-fire hit.
Bring Back Saturday Night.
Originally we’d planned to write a blurb about Rove McManus’ new generation-bending live TV conquest, but after it set social media ablaze, we thought we might just let Twitter do the talking:
“#Roveau is my hero. #PilotWeek” – Sam Dastyari
“You actually got me to turn off Netflix. That’s impressive!” – Ryan Betson
“There’s no way that’s not getting picked up for a full series” – Mark Humphries
“Great job” – Todd Sampson
“Bring it back for sure” – Sarah Harris
The reviews are in and Australia is behind Rove and his quest to reunite the country’s greatest acts, bands and TV stars in a fresh spin on the Saturday night variety hour of old, produced by Roving Enterprises.
Pilot Week will be returning in 2019, with 10 now open for ideas.
Thoughts – 10 Speaks sounds amazing. If they are looking for an Australian Podcast Award nominated podcaster who runs the highest rated Australian Survivor podcast on iTunes in Australia, I know where they can find him. 🙂
The rebranding is a good idea to have clearly identifiable brands. I see 10 All Access will competing with STAN for market share and will probably be a product to use when you want to binge good content.